Customer Insight Data Scientist

Country: Italy

City: Milano, piazza Luigi Einaudi, 4

Contract Type: Regular

Department: Marketing & Communications

Experience Required: 2 Years

Mode: Hybrid

Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978 by Gianni Versace, and it continues to lead with purpose under the creative vision of Donatella Versace.

Your Opportunity:

As Customer Insights Data Scientist , you will perform various functions, including analysing customer data to provide support for sales and marketing efforts, providing useful insight on the effectiveness of marketing campaigns; and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty and drive CLV.

Your Contribution:

• Deliver customer insights and make recommendations by performing data analyses and post activity evaluations;
• Develop and own customer models to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc;
• Responsible for identifying different customer profiles, and carrying out the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation;
• Responsible for initiating and organizing mini surveys to gather deeper customer insights on CRM related topics;
• Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship;
• Conduct assessment of CRM programs, club communications, and promotional activities according to their efficiency and profitability;
• Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity in partnership with CRM Project Manager;
• Provide support for local, regional and international CRM projects as applicable in the organization
• Provide timely and accurate weekly/ monthly reporting of KPI;
• Measure, analyse, and report performance metrics pertaining to the organizations’ loyalty campaigns;
• Provide support for the development of predictive models, customer segmentation studies, and reports;
• Responsible for optimizing and measuring CRM paid social media campaigns .

Your Skills:

• 2+ years of relevant experience in marketing research & analysis; experience in telecom, high-tech or software are a plus;
• 2 years of professional experience in VIC Relations, Marketing, and/or Retail;
• Bachelor’s Degree in related fields of study;
• Data Modelling / Visualization tools knowledge ( Python , SQL, Power BI, Tableau);
• Experience in running multiple complex projects, numerous internal teams and a myriad of external vendors;
• Strong analytical and interpretive skills with the ability to distill copious amounts of data (qualitative, quantitative, secondary etc.) into an insightful story with actionable recommendations;
• Passionate about moving from data and insight to action and impact with a sense of urgency;
• Executive presence when presenting to key partners across the organization;
• Highly collaborative and demonstrated ability to work closely across both marketing and cross-functional teams;
• Entrepreneurial spirit with the ability to work cross-functionally and navigate quickly changing environments;
• Strong attention to detail and analytical skills;
• Marketing and Events experience;
• Proficiency in Excel, PowerPoint.

Diversity and inclusion are integral to Versace's DNA. We promote an inclusive environment where employees and customers from diverse backgrounds are welcomed, valued, and celebrated. We take pride in our commitment to diversity, equality, and inclusion, and will continue to uphold these principles wherever we do business. Our doors are open to all.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER M/D/F