Sr Data Analyst

Senior Data Analyst (Marketing Analytics) - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we are looking for:

As part of the Marketing Analytics team, you will have the opportunity to leverage your analytics skills to support the Growth Marketing Team. The Growth Marketing team focuses on maximizing return-on-advertising-spend by optimizing its spend across the GDM portfolio (e.g. channels, geographies, product categories). You will identify new areas to apply analytics to support the team on its mission and help drive increase to software buyer visits, conversion and economics to the GDM portfolio of digital properties. You will develop a deep understanding of how each marketing channel functions as well as an understanding of the data used to measure the performance of each channel. You will analyze how each channel works together to engage the buyer population, and you will help measure the role of site content in acquiring and retaining buyers. You will support various paid marketing initiatives through use of analytics (i.e. both data access such as dashboarding and strategic analysis) such as initiatives to drive conversion and pricing improvements.

Why you’ll want to come to work:

• Utilize analytics to support Gartner Digital Market’s mission to be the leading resource for software buyers and sellers.
• Ensure the Growth Marketing team and broader GDM leadership team has the necessary data and reporting assets to understand marketing performance.
• Manage requirements identification and development process for a suite of marketing reports and help support reporting customers with access and usage of developed reports.
• Partner with marketing channel owners to evaluate the performance of marketing channels, campaigns, and specific marketing initiatives.
• Produce ad hoc analysis that improves understanding of the contribution of marketing activity to business performance.
• Manage data strategy and analytics workflows to support marketing report development including data centralization and processing of marketing cost data to support ROI and ROAS calculations.
• Work with the marketing and analytics operations teams to help improve the quality and coverage of marketing campaign data required for reporting use cases.
• Lead the review of performance measurement and provide data-driven recommendations and guidance on how to improve marketing channel performance.
  
  

What you’ll bring to the team:

• Bachelor’s degree or foreign equivalent degree in in business, economics, statistics, mathematics or another quantitative field required.
• Minimum of 5 years of experience in analytics, business intelligence, data science or similar role.
• Minimum of 2 years of experience using a query language and relational database system on a daily basis: SQL, Azure, PostgreSQL, Snowflake.
• Experience with business intelligence and data visualization systems (Tableau, Power BI).
• Experience in high-volume data businesses (preferably Internet, software or technology industries).
• Experience developing custom approaches to solve complex analytics challenges.
• Experience serving as project lead in delivering analytics projects.
• Experience developing findings and communicating actionable recommendations to stakeholders and senior leadership.
• Proficient with the Google suite (Sheets, Docs, Slides) and Microsoft suite of business applications (Excel, Word, PowerPoint, etc.).
• Experience working with web analytics tools a plus (Google Analytics, Omniture).
  
  

Who You Are:

• Data driven and analytical by nature with demonstrable passion for data and analytics.
• Self-sufficient and driven to acquire the skills necessary to accomplish complex tasks.
• Strong interpersonal skills with ability to build relationships and effectively collaborate with partners.
• Excellent organizational and time management skills with ability to juggle multiple priorities.
• Comfortable working independently to achieve successful results with minimal guidance.
• Strong verbal and written communication skills with ability to clearly present complicated analysis.
• Resourceful and resilient with the ability to take a creative approach to problem solving.
  
  

Don’t meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

Check out our video to learn about who we are, and what we do:

vid.gartner.com/digitalmarkets

What you’ll receive:

• Competitive compensation.
• Limitless growth and learning opportunities.
• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
• A chance to make an impact – your work will contribute directly to our strategy.
• A hybrid work environment—enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.
• 20+ PTO days plus holidays and floating holidays in your first year.
• Extensive medical, dental insurance and vision plan.
• 401K with corporate match, immediate vesting.
• Health-and-wellness-related allowance programs.
• Parental leave.
• Tuition reimbursement.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Gartner Gives Charity Match.
  
  

And much more!

What we are:

• Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.
• Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.
• Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.
  
  

Web: gartner.com/en/digital-markets

Careers: jobs.gartner.com/teams/digital-markets

#digitalmarkets

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 82,000 USD - 106,260 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:90628

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